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{%type%} Definitions

WordNet 3.0Copyright Princeton University
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Short "hint"

brand name used by a retailer for a product or product line made specifically for or by the retailer; such a product, usually offered at a lower price than a comparable name-brand product

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Usage examples (28)
  • Best Buy's rating is for taking back its house-brand TVs.
  • Whole Foods still sells its house-brand ice cream in two-quart containers.
  • I'm more than happy with the price and quality of house-brand canned beets.
  • He could rhapsodize on the benefits of a house-brand Kenmore washer for 10 minutes.
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