Synonyms for Matter-of-fact (same or very similar meaning)
WordNet sense 1 (not fanciful or imaginative):
prosaicWordNet sense 2 (not rhetorical):
unrhetoricalWordNet sense 3 (concerned with practical matters):
pragmatic, pragmaticalWordNet sense 4 (concerned with actual use or practice):
practicalFrom the ODE community, based on WordNetadd/edit