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Synonyms for Beguiling (same or very similar meaning)

WordNet sense 1 (highly attractive and able to arouse hope or desire):
alluring, enticing, tempting

WordNet sense 2 (tending to entice into a desired action or state):
seductive

WordNet sense 3 (deceptive or fraudulent; disposed to cheat or defraud or deceive):
dishonest, dishonorable


From the ODE community, based on WordNetadd/edit