WordNet sense 1 (excessive but superficial compliments given with affected charm):

fulsomeness, smarm

WordNet sense 2 (smug self-serving earnestness):

oiliness, unctuousness, oleaginousness, smarminess

WordNet sense 3 (semisolid preparation (usually containing a medicine) applied externally as a remedy or for soothing an irritation):

balm, ointment, salve, unguent, salve

WordNet sense 4 (anointing as part of a religious ceremony or healing ritual):

inunction