WordNet sense 1 (an anticipated outcome that is intended or that guides your planned actions):

aim, intent, intention, purpose

WordNet sense 2 (something intended as a guide for making something else):

blueprint, pattern

WordNet sense 3 (an arrangement scheme):

plan

WordNet sense 4 (the creation of something in the mind):

conception, innovation, invention, excogitation

WordNet sense 5 (a decorative or artistic work):

figure

WordNet sense 6 (make or work out a plan for; devise):

contrive, project, project

WordNet sense 7 (the act of working out the form of something (as by making a sketch or outline or plan)):

designing