It was a great sales gimmick. From Wordnet, Princeton University.
He added that the price cut was not a "short-term gimmick". From Wordnik.com. [Walsh's BA Challenges Low-Cost Airlines] Reference
Really tacky marketing gimmick is a better way of describing it. From Wordnik.com. [UMG exploits UK schoolgirls] Reference
The "list" gimmick is actually my sad attempt to emulate Alan Moore's style. From Wordnik.com. [REVIEW: Solstice Chronicles by Jeff Patterson] Reference
Who realize that the mcLame/Hillary gas tax gimmick is pure political showboating. From Wordnik.com. [McCain accuses Obama of hypocrisy on gas tax stand] Reference
The artfully skewered gimmick is NBC's week-long imposition of green-tilting themes. From Wordnik.com. [Critic's Corner Thursday] Reference
The difference between innovation and gimmick is sometimes little more than reception. From Wordnik.com. [This Headline Will Not Pun On 'Faith'] Reference
Now, the latest gimmick is to charge outrageous co-pays for those patients who are really sick. From Wordnik.com. [New Health Reform Group to Spend $40 Million - The Caucus Blog - NYTimes.com] Reference
My kids are too old for Santa, but I was in Bass Pro a few days ago and this gimmick is working. From Wordnik.com. [Why Your Wife Will Go to Bass Pro This Christmas] Reference
BLITZER: A bill the White House once called a "gimmick" -- now it's on the president's desk. From Wordnik.com. [CNN Transcript Sep 11, 2008] Reference
What is just a gimmick is the throwaway two-player mode. From Wordnik.com. [Latest from PALGN] Reference
Russell Brand’s gimmick is yelling and trying too hard. From Wordnik.com. [2009 MTV VIDEO MUSIC AWARDS Russell Brand | My[confined]Space] Reference
But her gimmick is a good one, and sometimes profoundly so. From Wordnik.com. [Big Brother Is Watching] Reference
In The Curious Case of Benjamin Button the gimmick is the story. From Wordnik.com. [Movie Review: The Curious Case of Benjamin Button] Reference
Here is what is properly defined as a gimmick, a falsehood machine. From Wordnik.com. [Welcome To Jim Sinclair's MineSet] Reference
That the car-tag gimmick was even floated points to the larger problem. From Wordnik.com. Reference
KING: Wouldn't there be one word you think of here, Rick. called gimmick?. From Wordnik.com. [CNN Transcript - Larry King Live: Rick Rockwell Talks About His 'Multimillionaire' Marriage - February 29, 2000] Reference
C'mon Dave, being an Apple fanboy is one thing, but a gimmick is a gimmick. From Wordnik.com. [Mobility Today] Reference
The gimmick is the use of one of the two cameras built into the DSi as a controller. From Wordnik.com. [The Earth Times Online Newspaper] Reference
Though the toast was somehow related to the book, the gimmick was a definite turn off. From Wordnik.com. [Writer Unboxed » Blog Archive » Turn Your Query into a Golden Ticket] Reference
So I came up with what some might thing a corny gimmick, which is not the intention at all. From Wordnik.com. [Enterprise Irregulars] Reference
COSTELLO: But what critics call a gimmick is having a tough time of it in a Senate committee. From Wordnik.com. [CNN Transcript Jun 13, 2008] Reference
COSTELLO: But what critics call a gimmick is having a tough time of it is a Senate committee. From Wordnik.com. [CNN Transcript Jun 13, 2008] Reference
Only one cute gimmick, which is to mimic theological treatises with the "Questions" framework. From Wordnik.com. [Even in a little thing] Reference
Film-3D isn't like the real world -- it's an accentuation of it; or, in other words, a gimmick. From Wordnik.com. [Martin Scorsese Says Even Films Like Precious Should Be in 3D | /Film] Reference
The Gorton bill that Cantwell and others called a gimmick had nothing to do with reimportation. From Wordnik.com. [Sound Politics: Cantwell's Prescription Drug Ad Flop Grows More Peculiar] Reference
It's the movie studio using someone's race as an advertising gimmick, which is far more racist. From Wordnik.com. [Rumor: Will Smith Cast as Captain America?! « FirstShowing.net] Reference
It's nothing but a gimmick, which is apparently the only type of "solution" she can come up with. From Wordnik.com. [Obama camp out with new gas tax ad, Clinton camp fires back] Reference
I think the only thing that makes it a gimmick is the fact that it isn't necessary to see the film. From Wordnik.com. [Are D-Box Movie Theater Motion Seats a Gimmick or a Cinematic Revolution? | /Film] Reference
A one-year moratorium would be a "gimmick," Brown added. From Wordnik.com. [Jerry Brown Calls On Meg Whitman To State View On Prop. 23] Reference
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