goldplate a watch.    From Wordnet, Princeton University. 

Verb (used with object), : The engineers were accused of gold-plating the construction project.    From Dictionary.com. 

Instead we goldplate all legislation, making it even stronger.    From Wordnik.com.  [Gordon Brown, Charlie Whelan and Me] Reference

I suggested that we travel as inconspicuously as possible, but Mimo ordered a Jaguar four-seater convertible with a heather metalflake paint job and goldplate trim.    From Wordnik.com.  [Perseus Spur]

As for the ills of wider society, "the reason we goldplate everything is the compensation culture, where backstroke is being banned from schools not because of health and safety, but because they think they might get sued".    From Wordnik.com.  [Diary] Reference

I'm sure we all know developers who love to goldplate.    From Wordnik.com.  [Tales from a Trading Desk] Reference