Plural noun : Keeping up with the Joneses has put him in debt.    From Dictionary.com. 

Echoes the drug-controlled dolphin 'Jones' in William Gibson's Johnny Mnemonic.    From Wordnik.com.  [Boing Boing] Reference

The Pakistanis were making another mistake by applying that same logic to India, in Jones's view.    From Wordnik.com.  [Obama: 'We need to make clear to people that the cancer is in Pakistan'] Reference