It might be called 'parajournalism,' from the Greek para, 'beside' or 'against': something similar in form but different in function.    From Wordnik.com.  [Parajournalism, or Tom Wolfe & His Magic Writing Machine] Reference

I think that was an example of what -- I read this morning a blog by Mitch Radcliff, who argues there is a formation of paramedia, or I'd call us parajournalism.    From Wordnik.com.  [CNN Transcript Oct 2, 2005] Reference

Hit and run parajournalism.    From Wordnik.com.  [Tom Wolfe Issue] Reference

This is parajournalism.    From Wordnik.com.  [Beyond porkbusters: Paramedia « BuzzMachine] Reference