They have every reason to engage in puffery regarding the less fraudulent nature of its clickers.    From Wordnik.com.  [Google and Click Fraud: Behind the Numbers - Freakonomics Blog - NYTimes.com] Reference

Reality: puffery is anything a judge, NAD, or arbitrator says a consumer clearly should not rely on.    From Wordnik.com.  [Archive 2009-06-01] Reference

Celebrity chatter is my guilty pleasure, but the Fug Girls call the puffery to account.    From Wordnik.com.  [Design Observer: Main Posts] Reference

Enough with the Palin puffery already.    From Wordnik.com.  [Palin pokes fun at William Shatner] Reference

Campaign "puffery" is as old as the hills.    From Wordnik.com.  [GOP attack ad takes aim at Obama's past] Reference

Escrima had heard that kind of puffery before and knew better than to put much weight on it.    From Wordnik.com.  [Phule me twice]

Such "puffery" was not unique, nor was it limited to the beauty products available for women.    From Wordnik.com.  [Madame Rachel: Beautiful for Ever] Reference

For evidence of Clinton's "puffery" we have timelines of when things happened, we have her own schedules, etc.    From Wordnik.com.  [Report: Both Obama And Clinton Embellished Senate Roles] Reference

The concept of 'puffery' is leading to much debate.    From Wordnik.com.  [ Media community of South Africa] Reference

Meister called the decision "puffery" that will take.    From Wordnik.com.  [Omaha World-Herald > Frontpage] Reference

It often employs exaggeration, or "puffery" to impress customers.    From Wordnik.com.  [WN.com - Business News] Reference

Too many telcos, Samuel said, walk a fine line between marketing "puffery" and misleading advertising.    From Wordnik.com.  [iTnews Australia] Reference

It's true that non-provable opinions, like "We're the best SEO company in the world!" are considered "puffery" and are not actionable.    From Wordnik.com.  [Search Engine Optimization and Marketing News provided by Cumbrowski.com] Reference

"puffery," but you frequently cite Israeli "puffery" as evidence of bad intent.    From Wordnik.com.  [Daily News Alert from Israel - COP/JCPA] Reference

But self-puffery by humiliation is not in her arsenal.    From Wordnik.com.  [Mad About Rachel Maddow: Evgenia Peretz] Reference

But what you did hear wasn't mere puffery (ph) or cheerleading.    From Wordnik.com.  [CNN Transcript Jul 31, 2006] Reference

Actual pain to replace the proud puffery of pseudo-nationalism.    From Wordnik.com.  [Yep, Bush Will Veto Any Antiwar Measures By Congressional Dems On Iraq -- And Iran] Reference

Are profiles like this Angelina Jolie cover story nothing but puffery?.    From Wordnik.com.  [CNN Transcript Jun 24, 2007] Reference

I look at this from the position of, give him all the puffery he wants.    From Wordnik.com.  [L.A Times: Even If Dems Win Both Houses, Rove Will Still Have Given "Virtuoso" Performance] Reference

So who are we to believe from the Discovery Institute's PR puffery machine?.    From Wordnik.com.  [On Thursday, the Legg report will be published along with...] Reference

BOWYER: Well, what it says is that it ` s driven by real growth, not by puffery.    From Wordnik.com.  [CNN Transcript Oct 24, 2006] Reference

He accused him of smug histrionics, accusatory rants, and shameless self-puffery.    From Wordnik.com.  [CNN Transcript Jun 15, 2008] Reference

Redeploy 5K? that is a pittance and not even 10% ... this is nothing but puffery.    From Wordnik.com.  [Warner Calls For Withdrawal!...Of Only 5,000 Troops] Reference

As for the here and now, why did I think this self-puffery would quickly subside?.    From Wordnik.com.  [Victoria Lautman: Your Very Best Friend, Barack] Reference

The idea is to balance "" puffery and excitement '' with "" meticulous disclosures. ''.    From Wordnik.com.  [Mail-Order 'Machiavelli'] Reference

So I think there's a lot puffery in an election year to show that you're doing something.    From Wordnik.com.  [CNN Transcript Aug 23, 2004] Reference

It was puffery, or embroidery; throwing her weight around by invoking Pentagon authority.    From Wordnik.com.  [William E. Jackson Jr.: The Security Clearance That Never Was: Another Canard in Judith Miller's Long Trail of Deception] Reference

So, in the spirit not of puffery but of disclosure, I've posted my bio on the HuffPost site.    From Wordnik.com.  [Esther Dyson: Welcome to Myself! [By Way of Disclosure]] Reference

He is half as smart as his female counterpart and mostly interested in his own pious puffery.    From Wordnik.com.  [Bob Jones III Endorses Romney] Reference

History requires truth, not puffery or silence, especially about powerful governmental figures.    From Wordnik.com.  [Alan Dershowitz: Telling the Truth About Chief Justice Rehnquist] Reference

Just when I was searching the medical sites for an antidote to Philo puffery ... in vain .... phil.    From Wordnik.com.  [On Thursday, the Legg report will be published along with...] Reference

Months can go by before the agency catches up with any misrepresentation, puffery, or inaccuracies.    From Wordnik.com.  [Don't be taken by drug ads] Reference

It's not puffery, it's real insight, behind the scenes anecdotes about what actually goes on in the White House.    From Wordnik.com.  [CNN Transcript Apr 6, 2006] Reference

Yet another profusion of puffery and pride in lieu of any more genuinely conceived and hard won historical advance.    From Wordnik.com.  [On Thursday, the Legg report will be published along with...] Reference

This is just puffery, no one could possibly believe all current and past members of the military are beyond reproach.    From Wordnik.com.  [Virtually All Republican Senators Vote Against Boxer Reso Condemning Attacks On Military Figures] Reference

And I think the people who work inside government have become more -- they've gotten engaged in more and more puffery.    From Wordnik.com.  [CNN Transcript - Reliable Sources: How Are the Media Handling the Presidential Debates? - October 8, 2000] Reference

What they really show is that few subjects inspire more intellectual dishonesty and political puffery than "school reform.".    From Wordnik.com.  [Why School ‘Reform’ Fails] Reference

We hear Samuelson saying, “Few subjects inspire more intellectual dishonesty and political puffery than ‘school reform.’”.    From Wordnik.com.  [Schools would be great if it weren't for the kids] Reference